Experience Designers (XD) focus on players and the “how”. The role encompasses skills from both UX and UI design. We focus on UX elements like intuitive thinking, understanding player expectations, and generally keeping things simple. This is done through processes like creating player flows, wireframes, and conducting user experience research (UXR). We also provide visual and UI support of features through creating UI mockups, assets, and motion/animation.
XD’s work closely with Game Designers, Producers, Operations/Development Managers and Software Engineers.
Although most of the feature development was completed by post-production, our job as designers was to ensure that the build designs matched the mockups that we created. More often than not, that was not the case.
I helped create icons and assets that were missing in existing FC25 screens.
One of my first tasks was to create weather icons that were missing in the match settings screens.
I was also tasked to help create assets for tutorial screens: specifically, for a new feature released in FC25 called FC IQ and also revising some existing screens for Clubs.
Creating solutions to address bugs that are found throughout early builds of FC25.
A big issue that we saw in the build was that there were readability issues in some of the screens. However, since it was a consistent issue throughout multiple sections, we had to come up with a universal solution.
As a solution, we decided to add a scrim layer in between the background graphic and content to improve legibility. This solution came as a result of multiple discussions with XD Leadership and tech to understand feasibility and what was realistically accomplishable.
Going through the most up-to-date version of FC25 (at the time) to spot areas of improvement. We created backlogs and started conversations for areas to improve on, with focus on usability, intuitiveness, and player experience.
If you are interested in learning more about my experience as a co-op, I shared it in a blog post for EA SPORTS FC. Check out the full article below!